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WFM SGN demo extra pic TM 5.21.23 - Billie Jean Rogers.HEIC

DEMOS
&

Promotions

We educate, sample and create fans for local functional food & beverage brands with our product demos! Our engaging Brand Ambassadors receive in-depth training on your brand story and product line up before demoing. We create a memorable, educational, and successful connection with customers and store staff.

Benefits to Demoing

Demos keep items on the shelves and build fans for your brands.

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Demoing has been proven to increase sales. Most recently one of our brands has experienced a sales increase of 138%. Sales then remained 74% higher than before the demos occurred the week after we activated the sampling demos.

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But what are the other benefits to demoing?
Free Tastings
Cashier

1. Obtain Store Reorders

2. Build Brand Awareness

Getting your product into stores is only part of the battle. Keeping products on the shelves requires intentional sales and promotional efforts to obtain reorders.

Demoing introduces new products to shoppers. It helps you attract new customers, build personal relationships and trust, increasing sales and loyalty.

Paying for Groceries
Woman Shopping for Groceries

3. Create Brand Presence

4. Support Retail Sales

Articulating the brand story and product benefits to customers creates opportunities for customers to connect with your business producing customer loyalty. 

Letting shoppers sample products allows for opportunities to connect which enhances the in-store experience.

Our Demos

  • Thorough vetting of Brand Ambassadors to hire engaging reps who educate, sample and sell

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  • Our Ambassadors are trained on your product & mission in advance by your founder or team

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  • Focus on connecting customers with your brand

Other Demos

  • Reps hired who do not have previous experience demoing or in sales

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  • Not trained on what makes your brand unique & received the demo kit the day before the event

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  • Work the table without connecting customers without knowing your mission & vision

vs

Annual Brand Trainings 

Train our Brand Ambassadors on your story, the benefits of your product, and build relationships with our team yearly.

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Meet the Makers Tour

We encourage our brand founders to connect with retailers across the Rocky Mountain Region, directly connecting the makers to retailers. Touring the Rockies provides opportunity for connections, story-telling, and instilling passion for the products for our brands.

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